Brainwashing простым языком — это промывка мозгов или идеологическая обработка общественного мнения.
Brainwashing is mind control, reeducation, brainsweeping, coercive persuasion, thought control, or thought reform.
Brainwashing is a process in which someone is convinced to abandon previously held beliefs and take up new values and ideals.
«Do it because it’ll make you feel good/happy/healthy/successful.» The education method (which is called the «propaganda method» when you don’t believe in what’s being taught) goes for the social-influence gold, trying to affect a change in the person’s beliefs, along the lines of «Do it because you know it’s the right thing to do.» Brainwashing is a severe form of social influence that combines all of these approaches to cause changes in someone’s way of thinking without that person’s consent and often against his will.(c)
Отличная картинка найденная у буржуев.