Brainwashing простым языком — это промывка мозгов или идеологическая обработка общественного мнения.

Brainwashing is mind control, reeducation, brainsweeping, coercive persuasion, thought control, or thought reform.

Brainwashing is a process in which someone is convinced to abandon previously held beliefs and take up new values and ideals.

«Do it because it’ll make you feel good/happy/healthy/successful.» The education method (which is called the «propaganda method» when you don’t believe in what’s being taught) goes for the social-influence gold, trying to affect a change in the person’s beliefs, along the lines of «Do it because you know it’s the right thing to do.» Brainwashing is a severe form of social influence that combine­s all of these approaches to cause changes in someone’s way of thinking without that person’s consent and often against his will.(c)

Отличная картинка найденная у буржуев.